But why the “R”? Because it’s R’s not Theirs.
“R” refers to “our” – we want R wines to be inclusive. “Theirs” is a reference to all the out of touch traditions the wine industry follows. This is why we use old black and white aristocrat photos on our bottles & put R modern gold mark on ‘em.
“They” speak to confusing technical stuff most people don’t understand – things like “Residual Sugar” or “malolactic fermentation” or “impact of the terroir” or ratings with flamboyant descriptions from someone you have never heard of. “They” also tell you to pair their wine with foods like “osso bucco” & “Saloneque olives”. Things you never eat.
R approach is simpler and straight-forward. We believe wine should be enjoyed by everyone, and R stories should make sense, no matter your level of wine knowledge. We’ve got all the technical stuff if you really want it, but we’ve obsessed over the technical stuff and crafting R wines, so you just get to drink it. Wines for wine drinkers, not wine snobs.
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